Director of Go-to-Market Strategy and Operations (New York or remote in US)

YOOBIC is hiring!


Who we are…
Ubiquitous. Everywhere. What do you see everywhere? Frontline teams. What do frontline teams want? An all-in-one platform that provides all the tools they need to be happy and productive, all in the palm of their hands. That’s where YOOBIC comes in. We are a Digital Workplace helping companies empower their frontline employees, wherever they are, whatever they do, through digitized task management, mobile learning and streamlined communications

Our team is spread throughout the world, with employees in London, New York, Paris, Tel Aviv, Milan and Madrid (just to name a few). Our workforce is made up of more than 17 nationalities who speak more than 10 languages, fostering an inclusive, multi-cultural environment, where everyone is encouraged and empowered to make their impact as we continue to grow our global footprint.

We strive for excellence and take immense pride in the work we do for the 300+ brands we partner with globally. Our clients include Peloton, Lacoste, Burberry, Domino’s Pizza, Puma, Chanel, Canada Goose, Peugeot and UNTUCKit - and the list keeps growing!

Are you ready to be part of the YOOBIC team and redefine the #futureofwork? Check us out at

Job Description

What we need…

Within the Growth Department, you will be responsible for all Go-To-Market activities, from analyzing and identifying market opportunities to establishing and coordinating all required actions and stakeholders to launch a new market, segment or product.

What you'll do…

  • Analyze, identify, recommend and monitor revenue growth opportunities, for new scopes or within existing scopes of business
  • Define prioritisation rules and accounts to target, along the revenue funnel
  • Develop strong insights for opportunities (competitive landscape, blockers, etc.)
  • Work shoulder to shoulder with key global and local stakeholders to establish requisite resources, actions and timeline to launch a new market/segment/product
  • Define key success metrics and expected results for each GTM activity
  • Align and coordinate all approved GTM programs to ensure each stakeholder meet the defined milestones and outcomes as per the expected timeline, e.g.:

    • Work with Product Marketing on developing buyer personas, positioning, messaging and value
      propositions, and related collaterals
    • Work with Product Marketing and Sales on pricing and selling strategies
    • Partner with Product and Pre-Sales on technical or functional requirements
    • Work with the Customer Operations Teams to assess post-sales services requirements and needs to drive high customer satisfaction and retention
    • Work with the Enablement and Product Marketing teams on enablement and training materials,
      notably for BDR and Sales Teams
    • Work with Marketing and BDR on market activation (e.g., inbound/outbound)
    • Work with VP Sales on prioritization
  • Provide ongoing measurement and tracking of all active initiatives and conduct relevant post-implementation reviews and corrective actions to ensure effectiveness

  • Organize ongoing operations after launches to ensure continuity and scalability

  • Assess ROI

Preferred Experience

What you have…

  • 10 years of experience, in strategic consulting firms or similar GTM positions
  • You are fluent in English- French is a plus
  • You’re able to be both strategic and tactical
  • You have a strong analytical mindset, with remarkable troubleshooting skills and attention to details, ability to break down ambiguous problems into concrete, manageable components and think through optimal solutions
  • You are a flawless communicator, presenter and networker
  • Strong listening skills; open to input from other team members and departments
  • Ability to lead through influence
  • Takes high degree of ownership over their work
  • Strong project management skills: you’re self starting and you’re able to work on own initiative, and to manage a complex project autonomously and hands-on
  • Passion for designing processes that scale

Why YOOBIC...?

• Dynamic and exciting scale-up environment - you won’t be a small cog in a big machine. You own a key aspect of our business and will be making real impacts at YOOBIC
• Strong company culture and strive to act out on our company values wherever we can
• We’re building an amazing product that is revolutionizing in-store consumer experiences
• We love working with state-of-the-art technologies and learning cool stuff
• Continuous professional growth via various training programs, our experienced Founders and your peers
• Remote work environment with opportunity to meet with your team throughout the year
• Competitive salary and benefits package
• We’re committed to providing individuals with personal and professional growth
• #LI-JJ1

Additional Information

  • Contract Type: Full-Time
  • Location: New York, United States (000000)